The #1 Type of Content for Your Business (And Why It's Video)

What should you actually post when marketing already feels like too much?

That is the real question. You could post photos. You could make graphics. You could share screenshots of great Google reviews. None of that is wrong. It can all have a place. 

But if you are trying to decide where to put your time, and your time is limited, video should be at the top of the list.

The reason is simple: people want to consume video. Research shows that 82% of all internet traffic is video. That is not a small slice of attention. That is most of it.

And attention is only part of the story.

When people watch video, they can retain up to 95% of the message. Put that same information in text, and retention drops to about 10%. That is a huge difference. If you are trying to explain what you do, why it matters, or why someone should trust you, being remembered matters.

Video is also far more shareable. It is 1,200% more likely to be shared than images and text combined. That means your message has a better chance of moving beyond the first person who sees it.

This is why we build the majority of our marketing programs around video. Not because it is flashy. Not because every business needs to chase every trend. We do it because video gives your marketing a stronger chance to work.

If your marketing feels scattered, start with the format people already prefer. Start with video.

And if you want help figuring out what that should look like for your business, we would be glad to talk. Book a discovery call with Chollet Marketing & Advertising.